Ideas

A look at how we think

As the media landscape continues to evolve at breakneck speed, the once-clear boundary between journalist and influencer is becoming increasingly difficult to define. During the most recent edition of Peppercomm’s recent Fireside Chat Series, we spoke with some of the industry’s most respected media to explore shifting landscape and what it means for the future […]

CCOs and media relations professionals share insights on shifting media landscape rise of misinformation and AI impact The Institute for Public Relations IPR Behavioral Insights Research Center and communications and

Accolade comes on the heels of new client wins including Outback Steakhouse Lehigh University and Octaura Peppercomm a Ruder Finn Company and leading strategic communications and marketing agency has been

Adds Advisors in Civic Engagement Conflict Resolution Multi Stakeholder Imagination and Higher Education nbsp Specialists bring unique combinations of skills and experience to help organizations colleges and universities prepare for

Each ton of harvested pineapples generates three tons of leaves that go to waste In 2020 New York creative agency L amp C partnered with food giant Dole to address

Thoughtful Leadership

As the media landscape continues to evolve at breakneck speed the once clear boundary between journalist and influencer is becoming increasingly difficult to define During the most recent edition of

Top college communicators share how they are dealing with massive policy shifts while building belief in the value of higher education Anxiety Worry Stress Whiplash These are just some of

Why it s More Important Than Ever for Colleges to Prove Their Timeless Value With a plethora of global socioeconomic issues wars conflicts and overall uncertainty there may have never

CCOs and media relations professionals share insights on shifting media landscape rise of misinformation and AI impact The Institute for Public Relations IPR Behavioral Insights Research Center and communications and

Wit + Wisdom

Wit happens We didn t name this newsletter Wit amp Wisdom by accident All of us at Peppercomm know that humor brings a benefit to business and Forbes just backed

Bracket season girl boss edition If you re anything like us you probably submitted your bracket at the eleventh hour yesterday Luckily ESPN s Women s March Madness campaign makes

Let s go girls As the National Women 8217 s Soccer League kicks off its regular season the league is on fire They are shattering attendance and viewership records including

$6M movie $18M campaign The Oscars were last Sunday and Anora cleaned up with Best Picture Best Director and Best Actress But let s be real the movie cost $6M