Girl power
Nike’s latest campaign starring A’ja Wilson is nothing but net – mixing nostalgia, community pride, and hoops greatness. Ads like “One of A\Kind” and “Teaching the Pro” turn Wilson’s journey into pure poetry, proving her impact goes way beyond the court. Directed by Malia Ann Obama, the spots blend playful rhymes with star power, making Wilson a hometown hero and global icon. With this slam-dunk storytelling, Nike’s got game AND passion.
Tougher & TikTok-ier!
Brawny’s new “Summon the Strongest” campaign gives the iconic Brawny Man a modern makeover: think rugged lumberjack meets relatable influencer. Now starring in social videos where he awkwardly drops internet slang like “goated” and shares vision boards, he’s embracing the digital age while staying true to his roots. The campaign, created by Joan Creative, rolls out with TV spots and social content promoting a new three-ply product that rivals Bounty. With a fresh brand identity and a mascot that’s both heroic and hilariously human, Brawny is mopping up the competition. Turns out, even the toughest guy can go “goblin mode” sometimes.
Looking in the mirror
Crisis comms usually nails readiness and response, but in this recent PR Daily article, Karen Naumann-Blevins, an adjunct professor in crisis communications at the University of West Virginia, says reflection is the word we’re forgetting. After the storm clears, it’s time to look back, tweak your approach, and rebuild, because no one’s perfect, but everyone can improve. Naumann-Blevins breaks it down into three stages: prep, panic, and post-crisis growth. And the secret sauce? Keeping communicators in the loop from the start, so the next crisis doesn’t catch you off guard.
Pepper Pick
It’s top down weather and we can’t wait to blast our new fave jam, Sally, When the Wine Runs Out, while ridin’ around in our MINI Cooper convertible. 😉🎵🚗
