MeMENTOs
Mentos is shaking things up, and not just in soda bottles. The iconic candy brand is leaning hard into nostalgia with a remix of its classic ‘90s jingle and a digital cannonball into Fortnite, proving you can teach an old mint new tricks. Gone are pinstripe suits and painted benches; in their place, influencers now solve parking woes and office oopsies, all to a reimagined tune. With creators like Adam Waheed and Kyle Gordon on board, the jingle’s getting a glow-up for the TikTok era. Meanwhile, in the metaverse, Mentos launched the “Fizzooka” – a soda-blasting rocket launcher aimed straight at Gen Z’s pixelated hearts. The strategy? Keep it playful, stay culturally plugged in, and always have a plan B (and C) in today’s chaotic media landscape. It’s fresh thinking for a freshmaker.
Flight or flop?
Blue Origin’s first all-female flight lasted 11 minutes – but launched a galaxy of memes. Gayle King’s nervous face = Monday mood. Katy Perry sang to space, kissed the ground, and caught shade from Wendy’s (“I kissed the ground and I liked it”). Critics like Olivia Munn and Emily Ratajkowski questioned the mission’s purpose, while Olivia Wilde called it “getting off a commercial flight in 2025.” Still, the crew called it meaningful. Billionaires may have bought the rocket, but memes? Those were priceless.
Laughing through the madness
Gen Z has a unique way of handling tough times – by turning serious events into memes. This trend sparks debates about whether dark humor is a helpful coping mechanism or just pushing boundaries. With mental health challenges on the rise, experts say Gen Z uses humor to process the chaos of the world they’ve grown up in. For them, it’s all about navigating life’s mess through laughs, even if it means testing a few limits. And with the freedom of online anonymity, pushing those boundaries has never been easier.
Pepper Pick
Yes, we ARE indeed testing if our newsletter open rate is better on a Thursday versus a Friday. What can we say? We are PR peeps after all. While we’re on the topic, if you’re visiting the 215 anytime soon, be sure to check out Friday Saturday Sunday – because why pick just one day?
