MINI USA retains Peppercomm as AOR

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MINI USA retains Peppercomm as AOR

By Thomas Moore

The agency successfully defended the account it has held since 2013.

Auto brand Mini U.S.A. has retained incumbent Peppercomm as its U.S. AOR after issuing an RFP earlier this year.

Peppercomm’s responsibilities include corporate communications support for all aspects of the brand in the U.S.

The firm is working on consumer communications and offering counsel on internal and external comms, “primarily on editorial media,” said Andrew Cutler, head of corporate communications at Mini U.S.A, who added that the firm will also work on executive communications, dealer issues and “the full scope of anything that comes through my virtual office.”