Plush rush

Girl power

Wisdom 💡:  Ulta Beauty is proving that sweat and shimmer aren’t mutually exclusive with its new Ulta Beauty Roster, a lineup of powerhouse female athletes doubling as beauty ambassadors. Complete with digital trading cards spotlighting their go-to products, the campaign blends confidence, competition and contour in one omnichannel push. Timed to celebrate girls and women in sports, the effort aims to inspire the next generation to flex both strength and self-expression. As Ulta leans further into digital growth and personalization, it’s betting that the future of beauty looks a lot like game day glam. 

Lombardi + laughs

Wit 😁: The confetti has fallen, the pizza’s gone cold, and Super Bowl LX is officially in the books, with the Seahawks hoisting the trophy and advertisers taking their biggest swings. This year’s commercials brought serious star power, from Clooney and Affleck to Sabrina Carpenter, alongside surprise reunions and splashy trailer drops. Some spots were polished, others gleefully unhinged, and at least one cola couldn’t resist poking its polar-bear rival. But the real postgame debate isn’t just about the final score, it’s about which ad truly won the night. After all, the Super Bowl may be advertising’s biggest comedy stage, but as Peppercomm’s Laughing Matters Council reminds us, it’s not just the punchlines that land, it’s the smart storytelling behind them.

Plush rush

Wisdom 💡: Labubu, the scruffy “ugly-cute” monster from Pop Mart, went from niche storybook character to global obsession thanks to blind boxes, TikTok unboxings and a well-timed celebrity boost. At its peak, fans scrolled for hours and resale prices soared, until mass production and hype fatigue sent values tumbling back. Now the plush phenom sits at a crossroads: double down on scarcity and storytelling, or risk becoming the next Beanie Baby cautionary tale. The lesson? Viral vibes can spark a frenzy, but only narrative, community and restraint can turn a toy into a lasting universe. 

Pepper Pick

Roses are red, violets are blue. Brownie Batter donut season at Dunkin’ is calling to you. ❤️