AXA IM partnered with Peppercomm to sharpen and amplify its thought leadership. The team developed a multi-pronged communications strategy that integrated ESG and biotech expertise into targeted media outreach.
Through in-depth discovery sessions, AXA IM’s spokespeople refined their perspectives and messaging, enabling them to speak with clarity and authority on complex topics. This foundation allowed for more compelling storytelling and stronger engagement with top-tier and specialized ESG media.
The approach ensured AXA IM was not just participating in the conversation, but helping shape it at critical moments.
As a result, we secured media opportunities with top tier and ESG outlets, and also arranged an editorial board meeting with the Wall Street Journal, where ESG was a major topic. Additional coverage was secured on vaccine thought leadership at the height of the conversation on this theme in Q4 2020, resulting in interviews/coverage with Business Insider, Quartz and Bloomberg.
We believe the magic happens when wit and wisdom join forces. Wit + Wisdom explores concepts that can help a leader or brand stand out (and hopefully brings a 😊 to your day)
The majority of communications executives have no playbooks in place to respond to social and political events that influence brand perception. Our teams offer a robust framework and proven methodologies to respond authentically…. Read More
With 28 award-winning years of experience, we understand that how you tell your story can mean the difference between success and failure. And while we take our business, and yours, very seriously, we don’t take ourselves seriously at all…. Read more
