Peppercomm partnered with Outback Steakhouse to develop and execute an integrated communications campaign that brought Steakmas to life across earned, owned, and experiential channels.
The strategy included a multimedia news release announcing the campaign, which reached an estimated audience of 223.6 million. Peppercomm also conducted targeted media outreach to national and key DMA reporters, highlighting Steakmas menu offerings, the holiday merchandise store, and the Koala on the Walla promotion. To further engage consumers, Peppercomm supported Koala on the Walla activations at select malls and Outback locations, where visitors received gift cards and collectible plush koalas that generated excitement both in person and online.
The Steakmas campaign delivered strong results across earned media and social engagement:
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