Peppercomm developed an integrated communications strategy to launch the sponsorship and sustain momentum throughout the racing season. We secured advance media exclusives ahead of the official Formula 1 United States Grand Prix announcement, supported the launch with a fan-focused activation, and executed an ongoing earned media program that combined race-week events, executive thought leadership, brand announcements and creative activations.
By consistently engaging business, consumer, sports, automotive and fintech media, Peppercomm helped MoneyGram maximize the value of its sponsorship while reinforcing the brand’s connection to speed, innovation and technology.
The communications program successfully introduced MoneyGram’s title sponsorship to global audiences and maintained visibility well beyond the initial announcement. Exclusive launch coverage in The Associated Press and Reuters, followed by executive thought leadership in Adweek, Forbes, and Sports Illustrated, helped establish MoneyGram as an innovative brand both within Formula 1 and beyond.
Together, these efforts strengthened MoneyGram’s brand visibility, reinforced its position as a leader in global financial technology, and maximized the impact of one of the company’s most significant sponsorship investments.
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The majority of communications executives have no playbooks in place to respond to social and political events that influence brand perception. Our teams offer a robust framework and proven methodologies to respond authentically…. Read More
With 28 award-winning years of experience, we understand that how you tell your story can mean the difference between success and failure. And while we take our business, and yours, very seriously, we don’t take ourselves seriously at all…. Read more
