LEVL partnered with Peppercomm to define and lead this emerging category. The team developed a focused media strategy and clear messaging designed to simplify complex science and make it relevant to target audiences.
Ahead of CES, embargoed briefings with key outlets, including USA Today, Outside Magazine, and The Seattle Times, helped build understanding and anticipation. This early education ensured that when the product launched, media were prepared to tell a more informed and compelling story.
To extend reach beyond traditional media, the campaign also tapped into influencer engagement. A well-known fitness creator served as a roving reporter on the CES floor, hosting live conversations and streaming content that brought the technology to life for consumers. These sessions helped translate technical innovation into accessible, real-world benefits.
The payoff? Peppercomm’s efforts reached an audience of 2 billion with coverage ranging from USA Today and the Associated Press, to Fox Business and TIME, which named LEVL as one of the 9 Coolest Gadgets at CES 2016. Additionally, LEVL gained 92 percent share of voice, owning the breath technology space.
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