Pirelli partnered with Peppercomm to bring its #Below44 initiative to life through a targeted media relations campaign. The strategy focused on translating the science behind tire performance into clear, compelling storytelling that would resonate with both media and consumers.
By tapping into seasonal relevance and simplifying the message, the campaign positioned Pirelli as a trusted authority on cold-weather driving safety. The effort combined proactive media outreach with a social component to amplify reach and reinforce the message across channels.
The results included media coverage in 176 outlets, including a syndicated piece in the Associated Press, as well as 74,000 social media impressions.
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The majority of communications executives have no playbooks in place to respond to social and political events that influence brand perception. Our teams offer a robust framework and proven methodologies to respond authentically…. Read More
With 28 award-winning years of experience, we understand that how you tell your story can mean the difference between success and failure. And while we take our business, and yours, very seriously, we don’t take ourselves seriously at all…. Read more
