Pizza Hut International partnered with Peppercomm to bring the anniversary to life through a multi-layered global campaign. At the center was the Pan Pro Masterclass, a virtual experience that invited media and influencers from around the world into Pizza Hut’s Innovation Kitchens.
Participants were taken on a global pizza tour, showcasing the creativity, craftsmanship, and passion behind the brand’s most iconic product. By introducing Pizza Hut’s food innovators directly to media and influencers, the experience offered an inside look at how ideas come to life, helping deepen appreciation for the brand.
This effort was supported by a broader communications program that included a global press release, targeted media outreach, a virtual session with the Food Innovation team, and social activations designed to engage audiences across markets.
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