PIZZA HUT: 40TH PAN-IVERSARY
CHALLENGE
On October 1, 2020 – as the original Pizza Hut Pan Pizza marked its 40th Anniversary – Pizza Hut International (PHI) launched its first global campaign to make good on the promise of Ultimate Satisfaction. As the brand that exists for The Love of Pizza, Peppercomm worked to engage the world in moments of iconic satisfaction. From a global press release and 1:1 media engagement to a Zoom intro with the Food Innovation team and a branded social filter, the campaign engaged fans new and old around the world in culturally relevant ways.
SOLUTION
As part of the Pan Pro Masterclass to celebrate the 40th anniversary, we invited media and influencers from around the globe to join PHI in its Innovation Kitchens for a global pizza tour. They experienced the passion and innovation of the team, and the event introduced PHI food innovators to media and influencers – giving them an inside look at how things are “baked” at Pizza Hut.
RESULTS BY THE NUMBERS
- 20 in-market stories: Generated 52
- MNR* 25,000+: Achieved 35,000 to date
- Press Release: 628 media pick-ups
- 20+ Pan Pro Class: 44 attendees
- 8-10 Ambassadors: 12 engaged
- TikTok Challenge: 55% markets
- Asset Share/Use: 65% markets
- Social Engagement: 20% increase; 8,069 mentions and 2+ billion potential social
impressions to date
