Peppercomm partnered with Lehigh’s communications and public affairs team to build a more comprehensive issues management framework. Through interviews with stakeholders across the university, we identified a broader range of reputational risks beyond campus protests, including international student application fraud, student conduct, controversial campus speakers, and reports of racism, antisemitism, and hate speech. Those challenges became even more complex following the 2024 presidential election.
Working alongside university leadership, Peppercomm developed a crisis response rubric that enabled decision-makers to rapidly assess reputational threats, engage the appropriate internal stakeholders, and respond with greater speed and confidence. We also implemented a daily issues monitoring program that tracked developments across higher education nationwide and evaluated their potential impact on Lehigh, providing leadership with timely insights and actionable guidance.
The 2024-2025 academic year brought many unexpected events and the Peppercomm team worked as an extension of Lehigh’s internal team to assess and respond:
We believe the magic happens when wit and wisdom join forces. Wit + Wisdom explores concepts that can help a leader or brand stand out (and hopefully brings a 😊 to your day)
The majority of communications executives have no playbooks in place to respond to social and political events that influence brand perception. Our teams offer a robust framework and proven methodologies to respond authentically…. Read More
With 28 award-winning years of experience, we understand that how you tell your story can mean the difference between success and failure. And while we take our business, and yours, very seriously, we don’t take ourselves seriously at all…. Read more
