TRIVAGO: KEEPING TRAVEL
TOP OF MIND IN A LOCKDOWN
CHALLENGE
After the year that changed everything, it was clear that modern travel has been profoundly altered, perhaps forever. As the vaccine rollout continued and restrictions begin to lift in parts of the globe, eager travelers everywhere waited patiently for the clear signal to be able to getaway and adventure once again.
SOLUTION
Objectives included:
- Keeping trivago top of mind ahead of travel reopening
- Driving significant consumer-driven media coverage for trivago while most are still on lockdown
In typical Peppercomm fashion, we challenged each other to add either wit or wisdom to our brainstorming to get our creative juices flowing. In this case, a one-liner in one of our brainstorms became the platform for an entire campaign: With all of us stuck in lockdown, what would we give up to travel right now? We turned that question into an innovative survey of thousands of U.S. consumers. And guess what? When we asked them what they would give up to travel, nearly 40% said sex!
RESULTS
Media outlets went crazy for the data, landing Trivago on every news desk from CNBC to Stephen Colbert.
- 575 earned placements across 23 countries
- 200+ broadcast mentions
- 1.9B uniques and 10+M social reach
