Classic meets modern.
How do you position a 110-year-old financial institution as one that changes with the times, continues to provide contemporary counsel, and has its finger on the pulse of the industry? Delaware-based wealth and institutional asset manager Wilmington Trust turned to Peppercomm to define and differentiate the brand.
Strategy
Design
Saturated with coverage.
A positioning audit revealed that the firm stood out due to its relationship-driven approach, conflict-free position and ability to manage very complicated financial situations for both wealthy families and institutions.
Armed with this message, we secured 50 media hits, with a combined reach of more than 1.1 billion. Brand meets refreshed message meets 2.2 billion eyeballs.
Missed connections.
In late 2016, we were tasked with updating a piece of thought leadership. Wilmington Trust had worked with a third party to survey high net worth individuals, and generate a white paper. The initial paper was highly academic, and catered to the wrong audience.
Peppercomm took the quantitative survey findings and developed a new white paper, refreshing the message and design to help the brand connect with the right people: high net worth individuals, themselves.
Different chapters, one story.
New practice areas within Wilmington Trust have since charged Peppercomm with overhauling their existing content. As a result, we serve as the connective tissue throughout different areas of the business, helping ensure that Wilmington Trust communicates a unified message.
Different chapters, one story.
New practice areas within Wilmington Trust have since charged Peppercomm with overhauling their existing content. As a result, we serve as the connective tissue throughout different areas of the business, helping ensure that Wilmington Trust communicates a unified message.
Solve for simplicity.
Create digestible content that addresses real issues.
