XERO: BEYOND THE NUMBERS
SOLUTION
Building on each other’s ideas, someone came up with the idea of doing a NYFD-style calendar featuring accountants. We seized on that idea and built it out further, eventually creating a contest that highlighted accountants “beyond the numbers” showcasing their side passions, from art to music to philanthropy.
In partnership with Insider, we created a “calendar” featuring these interesting accountants and how their side hustles helped them better advise their clients.
RESULTS
This visual campaign included a custom feature
article with 30K guaranteed pageviews, audience
and theme/context targeting with 1.8M guaranteed impressions, and social promotion across Insider channels reaching 217M.
https://www.businessinsider.com/sc/meet-interesting-CPAs-accountants-tax-professionals-2021-5