Xero partnered with Peppercomm to bring this idea to life through a creative, insight-driven campaign. Building on a “yes, and” approach, the team developed the concept of showcasing accountants in a completely unexpected way. The result was a bold campaign that highlighted professionals “beyond the numbers,” focusing on their passions outside of work, from art and music to philanthropy.
In partnership with Insider, Xero created a custom calendar-style feature that spotlighted these individuals and demonstrated how their diverse interests made them more empathetic, effective advisors. The campaign reframed accountants as relatable, well-rounded people who bring more than technical expertise to their clients.
This visual campaign included a custom feature article with 30K guaranteed pageviews, audience and theme/context targeting with 1.8M guaranteed impressions, and social promotion across Insider channels reaching 217M.
We believe the magic happens when wit and wisdom join forces. Wit + Wisdom explores concepts that can help a leader or brand stand out (and hopefully brings a 😊 to your day)
The majority of communications executives have no playbooks in place to respond to social and political events that influence brand perception. Our teams offer a robust framework and proven methodologies to respond authentically…. Read More
With 28 award-winning years of experience, we understand that how you tell your story can mean the difference between success and failure. And while we take our business, and yours, very seriously, we don’t take ourselves seriously at all…. Read more
