Serious about smiles
World Smile Day reminds us that sometimes the best strategy isn’t in a spreadsheet – it’s in a good laugh. From misheard song lyrics to comedians flipping social commentary on its head, Peppercomm’s Laughing Matters Council knows humor is fuel for creativity and connection. Their stories show how wit can turn everyday moments into something unforgettable. Want to add a little joy to your day? Read the full blog and celebrate World Smile Day with us! 😄
Colonoscopy couture
Our girl Katie Couric playfully parodies Sydney Sweeney’s denim-and-genes campaign, striking a similar pose in jeans over a hospital gown to spotlight a vital health issue: colorectal cancer screenings for adults aged 45 and up. Couric has been an advocate of colon health since her first husband, Jay Monahan, passed in 1998 from colon cancer. Produced by Ryan Reynolds’ Maximum Effort, the PSA cleverly mimics the American Eagle ad’s signature style and typography, revealing Couric on a hospital bed as a doctor prepares a colonoscope. By mixing humor with an important health message, Couric delivers a smart and engaging reminder that some things, like getting screened, matter far more than fashion. It’s witty, impactful, and utterly chef’s kiss. 🤌
Drama in Aisle 1
General Mills is serving up laughs with The Snacktime Sketch Show, a social-first comedy series spotlighting brands like Totino’s, Gushers, and Nature Valley. The premiere, Snack Island, spoofs Love Island—but with snack characters battling for love and shelf space. Future episodes roast everything from corporate chaos to AI gone rogue, proving that sketch comedy pairs perfectly with munchies. It’s branded content with bite, designed to woo Gen Z and make snacks the real stars of the scroll.
Pepper Pick
No farm? No problem! 🎃Cityside Pumpkin Patch is bringing autumn magic to NYC and Philly.
