After a four-year hiatus, Sharp triumphantly returned to the Consumer Electronics Show in Las Vegas. The event, which has served as the global stage where next-generation innovations are introduced to the marketplace for the last 53 years, marked a milestone for the electronics manufacturer.
Charged with placing the brand squarely in the center of buzz coming out of the show, Peppercomm got to work pre-briefing media, taping into our influencer relationships and producing the brand’s opening day press event. Sharp’s first full-scale CES exhibit in over four years marked a significant return, with the company showcasing a fast-growing portfolio of offerings with genuine potential to help transform society. Focused on accelerating the brand’s business vision, the booth included four distinct areas dedicated to 8K Ecosystem, AIoT, Home, and Business.
Day one kicked off with 25 media tours and closed with a press event attended by 45 members of the global press. Over the course of three days, the team met with more than 75 member of the media; a mix of broadcast, print and online.
A few highlights: to date we have seen 235 stories appear and more than 700 mentions on social media which were overwhelmingly positive. Business Insider included Sharp’s smart pet section in its Best in Show Photos gallery. Media coverage continues to appear and pending opportunities include two Best of CES broadcast segments with FOX affiliates in Chicago and DC, and an appearance on DIY Network’s “I Want That” CES special in March.