by Steve Cody , Francesco Lagutaine for MediaPost
Anyone who read this recent Fortune articleis likely still searching the floor for where their jaw dropped. The writer presents a handful of companies eliminating the chief marketing officer role as evidence that the position is losing its “C-suite clout.” The piece cites cost-cutting as a key reason some enterprises are redistributing the CMO’s duties to other leaders, such as the chief strategy officer. Get the full story here.
