Too hot to handle?
As temps rise, Sprite is turning sweat into strategy with a campaign that makes scorching summer moments look like the most chef’s kiss refreshment setups. From fried car seats to sizzling sand, the soda’s “Turn Up Refreshment” ads turn everyday heat struggles into a chilled-out excuse to grab a Sprite. With help from stars like Doechii, Karina, and JC-T, plus beach parties and festival giveaways, the brand is going global with its cool factor. After leapfrogging Pepsi in U.S. sales, Sprite is proving that thirst isn’t just a problem, it’s a branding opp.
Sidewalks and switchbacks
Hoka just dropped a Joshua Tree trail run in the middle of Manhattan, because why not chase personal records AND pigeons? Their new “Far Out” experience lets city dwellers test trail shoes inside a shipping container turned desert fantasy. It’s part marketing magic, part cardio challenge, and all about making dirt paths feel chic. With this immersive stunt, Hoka isn’t just promoting their shoes, they’re selling the mountain-high dream, one urban step (+ a few angry cab driver honks) at a time.
Don’t believe us? Just watch
In a world ruled by clicks, likes, and instant updates, PR is def not dead, it just had a digital glow up. While digital marketing sells the sizzle, PR builds the fire that keeps your brand warm in the long run. Today’s PR pros are part strategist, part storyteller, and part social sleuth ( 🙌), mixing press releases with podcasts and influencers with SEO. In the chaos of the content jungle, PR is your brand’s compass – keeping it credible, visible, and impossible to ignore. Period.
Pepper Pick
Ice cream lovers, we got you. Trust us when we say nothing beats a scoop (or three) of Morgenstern’s caramel chocolate kit kat. 🍦🍫
