Power and puffers
Wisdom 💡: True Religion is wrapping the holidays in denim and star-studded moments, tapping Ciara and a crew of other famous females to prove fashion and hustle go hand in hand. From drone shows at NCAA games to campus tours, the brand’s making sure its seasonal sparkle hits every corner of Gen Z’s radar. With double-digit growth in its women’s business, True Religion isn’t just selling velour sets, it’s selling empowerment with a dash of faux fur. And in a season where consumer confidence, and their spending, is down, TR is betting bold storytelling will keep their brand on top of the wish list.
Who poured that?
Wit 😁: Kahlúa and Dunkin’ stirred up drama AND drinks with a telenovela-style ad starring Salma Hayek Pinault and a mysterious giant coffee cup. Just as things get cozy, Hayek bursts in to reveal the twist: it’s not Kahlúa, it’s Kahlunkin’, their new caramel swirl cream liqueur. The masked pourer? Reality TV legend Boston Rob, fresh off The Traitors and now moonlighting as a caffeinated icon. With surprise cameos, social buzz, and a heartfelt nod to Boston roots, this campaign proves that when coffee meets liqueur, the plot thickens, deliciously.
PRobably your best business decision
Wisdom 💡: If your brand feels like the industry’s best-kept secret, you’re not alone, and no, another TikTok ad won’t fix it. Instead of chasing algorithms, smart companies are turning to PR: the timeless strategy that builds trust, not just traffic. In an AI-saturated world, sharing your expertise with the media is the fastest way to get seen and believed. Because when done right, PR isn’t a vanity play, it’s a visibility engine that converts credibility into real business growth. Still need convincing? Take our case studies for a spin and then let us know where ya land.
Pepper Pick
In a world where higher ed faces higher stakes, Tony D’Angelo proves that a good laugh might just be the sharpest tool in a professor’s kit. Check out our latest Laughing Matters podcast episode here.
