Smell ya later
Dove is turning up the volume on its “Let Your Body Body” campaign with “Hot Seats,” a cheeky blend of music, movement, and marketing that’s giving fans a second shot at scoring tickets to sold-out shows like Charli XCX’s Brat tour. Building off a remix of Khia’s “My Neck, My Back” by Chika, the brand is dancing into festival season with a message of self-love and sweat-proof confidence—thanks to its Whole Body Deo line, launched in 2024 amid the great deodorant awakening. “Hot Seats” kicks off with surprise gigs (hello, Sofi Tukker) and live-event scavenger hunts that bridge digital buzz and IRL fun. As ticket FOMO hits an all-time high, Dove’s offering fans a fragrant way to stay fresh and get front row.
Namaste at my desk
Wellness may have had its breakout moment in 2020, but by 2025, it’s less about yoga mats and more about emotional triage. With uncertainty, layoffs, and burnout weighing heavily on today’s workforce, wellness has shifted from a perk to a survival skill. Leaders are finding creative ways to support employees without pretending everything’s fine. At the American Psychological Association, that means breathing exercises with opt-outs, boundary-building emails, and CEO check-ins that actually matter. In a world where work-life balance feels elusive, wellness has become essential for both productivity and morale. The new mantra? You can’t force happiness, but you can model boundaries, ditch unproductive meetings, and give people space to be human. Wellness is no longer just a trend—it’s the key to thriving in today’s workforce.
Cheers to that!
After Jason Momoa’s 13 billion impressions last year, Guinness decided to let its true stars shine—its fans. This year, the brand swapped actors for real-life stories in its “Lovely Day for a Guinness” campaign, pulling tales from across all 50 states. From the Treme Brass Band sharing pints before hitting the stage to Chicago’s Plumbers Union turning the river green, Guinness is raising a glass to the diverse ways fans enjoy their brew. Created with Uncommon, the campaign proves Guinness isn’t just for St. Paddy’s Day or Irish pubs—it’s the perfect pint for everything from oysters to tacos. Guinness isn’t just pouring beer; it’s pouring heart—straight from the glass to the story.
Pepper Pick
Summer prep is in full swing so to save some cals (and some coin) this weekend, we’ll be whipping up this hot honey chicken plate. Soooo trendy of us.
