Denim daze
We’ve never seen so much denim drama, and Gap is leaning in with its fall 2025 “Better in Denim” campaign. Katseye, the global girl group with serious follower power, stars in a Y2K throwback spot set to Kelis’ “Milkshake,” rocking low-rise jeans and mini skirts like it’s 2003. The campaign takes over digital, social, in-store, and influencer channels, and yes, there’s a limited-edition Katseye hoodie for those who want to wear the vibe. All this hits while Gap Inc. braces for tariff turbulence, proving that even in rough waters, denim still gets the headlines.
New era unlocked
All Taylor Swift had to do was flash some sparkly orange text and brands sprinted to join the hype. Her podcast debut on New Heights with the Kelce brothers not only teased her 12th album, The Life of a Showgirl, but also racked up 13 million YouTube views in 24 hours. From glittered Dunkin’ logos to Swift-inspired Crumbl mood boards, brands scrambled to cash in on the TS12 frenzy. Though, not all reactions actually scored points with audiences. Experts say the real win is taking a beat, having a game plan, and reacting thoughtfully to cultural moments instead of chasing them blindly.
LinkedIn done right
Jayde Powell has turned LinkedIn into her own purple-haired goldmine, racking up $80K this year without pretending to be anyone else. In this PR Daily piece, she dives into how she earns trust (and eyeballs) with off-the-cuff posts, transparent earnings, and her “Wins and Losses” series that keeps it real. Short, snappy content such as memes, quick videos, and playful posts, keeps followers scrolling (and coming back for more). Her formula proves you don’t need a corporate mask to make bank; authenticity, consistency, and a little personality go a long way.
Pepper Pick
We’ll be serving looks (and sipping Honey Deuces) while pretending to follow the matches at the US Open this weekend.
