Season’s eatings
Wit 😁: Pizza Hut is serving this season with a holiday blitz featuring Buffalo Bills QB Josh Allen and the return of its Triple Treat Box. This festive feast which includes two pizzas, breadsticks, and dessert, comes wrapped in holiday cheer and a QR code that unlocks games and prizes, because who doesn’t love a little gift-wrapping and app-snapping? From ugly sweaters to Holly Jolly Bar pop-ups, the campaign is stuffed like a crust with merry mischief. At just $20, it’s the ultimate way to keep your wallet from feeling frosty while your taste buds jingle all the way. Just don’t forget who sleighed Pizza Hut’s 40th Pan-iversary. 😉
Future PRoof
Wisdom 💡: Public relations is on the brink of a tech-powered makeover, where algorithms may crunch the numbers, but stories still steal the spotlight, as Ganapathy Viswanathan explains. AI, automation, and predictive analytics are turning gut instincts into data-driven strategies, helping brands react in real time and even anticipate trends before they hit. Yet, Viswanathan reminds us that while dashboards and metrics matter, the magic happens when data is wrapped in narratives that spark emotion and trust.
Cosmetic comedy
Wit 😁: Tower 28 is proving that when traditional ads fall flat, scripted comedy can steal the show. After debuting The Blush Lives of Sensitive Girls to hype its GetSet Blush, the brand doubled down with a TikTok and Instagram series inspired by The Office, this time turning a nationwide casting call into binge-worthy entertainment. The skits spotlight real-life skin struggles like eczema and acne, reinforcing Tower 28’s “come-as-you-are” ethos while making the audition process feel relatable and fun. The payoff? Over 4,000 sign-ups (4x the goal) and a reminder that in beauty marketing, humor and heart beat hard sell every time.
Pepper Pick
We’re fueled by caffeine in all its glorious forms, so you can imagine our buzz now that the Coca-Cola Caravan has rolled into NYC! Don’t miss your chance to sip and socialize before it drives off on 11/16.
