Hey, remember us?

Hey, remember us?

Wisdom 💡: Most consumers believe brands roll out the red carpet for new customers while longtime loyalists wait in the regular line, according to a new global survey from GetResponse. While many companies say they split budgets evenly between acquisition and retention, shoppers, especially frequent buyers, aren’t feeling the love. Insights from EY’s loyalty research reinforce that loyalty isn’t about another 10% off coupon; it’s about meaningful recognition, personalized perks and experiences that make customers feel seen. The takeaway: if brands want lasting relationships, they need to treat loyalty like a lifestyle, not a limited-time offer.

Tony tunes

Wit 😁: JID is taking Frosted Flakes back to the future, remixing the iconic “Hey Tony!” jingle with sharp bars and motivational heat. A self-proclaimed “day one” fan, he blends childhood nostalgia with grown-man grind, turning Tony the Tiger into both muse and hype man. The playful self-awareness of reimagining a cereal anthem as a rap track bridges generations, proving that a wink of wit can make legacy brands feel culturally fluent again. Add in a live debut and limited-edition merch, and suddenly breakfast isn’t just part of the routine, it’s part of the conversation.

I <3 NY

Wisdom 💡: StreetEasy is celebrating 20 years by making a bold pitch: don’t just visit New York, commit to it. Its new “Be a Forever New Yorker” campaign flips last year’s FOMO narrative and leans into the joy (and swagger) of staying put, buying in, and aging without ever growing bored. Backed by the insight that house hunting in the Big Apple is less a transaction and more a declaration, the work splashes across subways, social feeds and even hand-painted murals. The message is clear: in a city where life expectancy is rising and characters abound, forever might be the most New York move of all.

Pepper Pick

For #FlashbackFriday, we’re spotlighting a standout Laughing Matters episode featuring Kathy Klotz-Guest. She offers thoughtful perspective on applying the tenets of humor at work, an approach that feels particularly relevant in today’s climate.