Metrics ≠ meaning
Wisdom 💡: Now more than ever, internal communicators are feeling the heat to prove their work actually drives results, not just opens and clicks. The problem is many teams blur measurement, metrics and analytics, keeping them stuck in reporting mode instead of uncovering real insights. Whether internal or external comms, accurate reporting matters because metrics show what happened, but analytics explain why it mattered and what to do next. The teams that connect communications to real behavior change won’t just share updates, they’ll earn a seat at the strategy table. For some more internal comms 101, check out our expertise on the subject here.
Beer, Esq.
Wit 😁: Garage Beer is leaning into March Madness with an “Attorney at Lager” campaign, enlisting commentator-lawyer Jay Bilas to defend fans who are guilty of skipping work and losing bets. The spot parodies over-the-top legal ads and invites fans to call a hotline, proving once again the brand’s strategy is proudly, strategically ridiculous. From horse-themed Super Bowl pivots to fake product labs and chaotic social series, Garage Beer thrives by doubling down on what’s dumb, and knowing exactly why it works. In a crowded beer market, their edge is simple: move fast, stay weird and never underestimate the power of a joke that actually lands.
Brushing up confidence
Wisdom 💡: Colgate is reminding Millennials that a smile isn’t just for show, it’s a small but powerful act of resilience in a world where everyone feels pressure to be “on.” With its “Your Smile Is Your Strength” campaign, the brand smartly taps into self-doubt, reframing everyday routines as moments of self-recognition and quiet confidence. By partnering with poet Josie Balka and leaning into mindfulness, Colgate elevates a basic hygiene habit into a meaningful ritual rooted in emotional well-being. In a culture chasing perfection, the brands that stand out are the ones that help people feel human again.
Pepper Pick
Is your March Madness bracket already busted? 🏀 Your snack game doesn’t have to be. From free wings to discounted pizza and cookie giveaways, brands are serving up deals all tournament long—so you can win at the one thing that really matters: game-day eating, duh.
