Lede the way
Wisdom 💡: A former TV news producer’s secret weapon for media strategy? Knowing when to cut to the chase. After nearly two decades of making split-second calls in live control rooms, PC VP of Media Relations, Marissa Dunn, says the strongest stories come down to two questions: What’s the headline, and what’s the one thing no one else is saying? In a media landscape drowning in talking points, AI buzzwords and overflowing inboxes, more information isn’t necessarily more interesting. The real breaking news: If you want to stand out, stop burying the lede.
Liquid assets
Wit 😁: Liquid Death and Garage Beer are taking the AI data center debate somewhere no brand has dared to go before: straight to the bathroom. 🚽 With Jason Kelce leading a singalong plea for Americans to donate their pee as server coolant, the brands are turning concerns over data centers’ massive water use into a wildly unserious call to action. The stunt pairs a legitimate sustainability issue with the kind of crude, absurd humor both brands have made their calling card. Who knew saving humanity from thirsty computers could be such a whiz?
Social studies
Wisdom 💡: Brands that treat social media like one big sales pitch risk getting an immediate unfollow. The 50-30-20 rule offers a better formula: spend half your content engaging, 30% curating useful information and just 20% selling your wares. But percentages only get you so far, knowing when to skip the meme, join the conversation or simply read the room is what keeps a feed feeling human. Because when it comes to social, the best way to sell your brand might be to stop selling so dang hard.
Pepper Pick
Earle you ready for this? Alix Earle is trading the FYP for your TV with Earle Meets World, hitting Netflix Sept. 4. Expect family, friends, feelings and plenty of unfiltered chaos as the social star gives fans a peek at what happens when the camera doesn’t stop rolling.
