More than match point

Comfort zone optional

Wisdom 💡:  In a recent post, Peppercomm’s Gia Marrollo makes the case that great communicators aren’t always the loudest people in the room; sometimes they’re the ones who listen closely, do their homework and know exactly when to speak up. For introverts, confidence doesn’t require a personality transplant. It comes from preparation, curiosity and repeatedly stepping just far enough outside the comfort zone to grow. Whether it’s leading a client meeting, pitching a new reporter or surviving an improv exercise, a little nervousness can be a sign that you’re doing something that matters. Turns out getting comfortable with being uncomfortable may be the quietest way to make some serious noise.

Pinky up, prices down

Wit 😁:  Hershey’s is giving the humble chocolate bar a little main-character energy, teaming up with Katseye to launch its new salted caramel and affogato Creme Bars. The campaign taps into the rise of “accessible premium,” because consumers may be watching their wallets, but apparently their sweet tooth still deserves the finer things. Set to Katseye’s “Pinky Up,” the subway spot turns a bite of chocolate into a full-blown choreographed indulgence, pinkies appropriately raised. It’s a smart play for Gen Z relevance: when luxury feels out of reach, sometimes living large just means eating fancy chocolate on the E train.

More than match point

Wisdom 💡: The US Open has always delivered world-class tennis, but Flushing Meadows has also become one of New York’s best places for serving looks. Courtside fashion, celebrity sightings, viral moments and, of course, the iconic Honey Deuce have turned the tournament into a pop culture event that stretches well beyond the baseline. You may not remember who advanced to the next round, but chances are you remember the outfit, famous face or unexpected moment that took over your feed. At the US Open, the tennis brings everyone together, but everything happening around it keeps the tournament in the cultural conversation.

Pepper Pick

Talk about a class act. 🎙️ Lehigh University’s Brett Ludwig joined Laughing Matters to school us on authenticity, connecting with younger generations and why reading the room is always required. Watch here.