Back to Basics: Comedy in Advertising
Is it me, or are commercials getting funnier? After a thoroughly lackluster 2021 Super Bowl (from an advertising standpoint – dominated by
Does Your Brand Have Any Skeletons in the Closet?
Halloween is a time for tricks and treats, but when it comes to your corporate reputation, you never want to be spooked. The fact that only 23%
FastCo: The business case for getting your team to laugh together
CEO Steve Cody observes that humor and levity in daily work interactions, even virtually, can actually change how our brains work. The approach
Women Making History: How Can Women in PR Continue to Grow Their Careers?
As part of our Women’s History Month programming at Peppercomm, we recently held a roundtable discussion connecting our most senior trailblazing
Is Humor a Touchdown Or Fumble In Super Bowl Ads?
Humor has long been a hallmark of Super Bowl ads, but does it always stick the landing with viewers at home? That depends. Check out Steven
Me Too, workplace humor and how far things have come
The following blog post was written by Peppercomm Senior Partner and Chief Innovation Officer Jacqueline Kolek In the wake of the #MeToo
2021: The Good, The Bad, And The Funny
The following blog post was written by Peppercomm Vice President Diandra Binney Let’s be honest: 2021 wasn’t the world’s best year on record.
CEO Steve Cody: Expect more uncertainty in 2022
The following article was originally published in PRNews: https://prnewsonline.com/reputation-purpose-year-ahead/ Reputation Crises and Purpose’s
Supporting employees through Inauguration Day and beyond
In difficult times, a simple human response from your company’s leaders can go a long way. As Joe Biden is set to become the 46th president of
Peppercomm’s 2021 US Presidential Inauguration Playbook
After the events of January 6, 2021 at the US Capitol, tensions are still high as we prepare for a new presidential administration. So how can
