By Hannah Robbins Let’s be honest, most brands say they want to sound human, but very few actually do. We still see plenty of buzzwords, jargon, polished purpose statements and
By Marissa Dunn “Wait, why are we trending?” It’s every CMO’s worst nightmare – their phone lighting up because their brand is going viral for all the wrong reasons. Artificial
World Smile Day is the perfect excuse to hit pause on emails, Zoom fatigue, and that spreadsheet that somehow has 17 tabs…and lean into a little laughter. At Peppercomm, we
For decades, the press release has been the gold standard for public relations. It framed the way brands told their stories, communicated with journalists, built credibility and generated coverage. But
In an era marked by rapid policy shifts, social activism, and political polarization, higher education leaders are facing unprecedented challenges. From Supreme Court rulings to student protests, universities must engage
As the media landscape continues to evolve at breakneck speed, the once-clear boundary between journalist and influencer is becoming increasingly difficult to define. During the most recent edition of Peppercomm’s
Top college communicators share how they are dealing with massive policy shifts while building belief in the value of higher education Anxiety. Worry. Stress. Whiplash. These are just some of
Why it’s More Important Than Ever for Colleges to Prove Their Timeless Value With a plethora of global socioeconomic issues, wars, conflicts and overall uncertainty, there may have never been
CCOs and media relations professionals share insights on shifting media landscape, rise of misinformation and AI impact The Institute for Public Relations (IPR) Behavioral Insights Research Center and communications and
by Steve Cody , Francesco Lagutaine for MediaPost Anyone who read this recent Fortune articleis likely still searching the floor for where their jaw dropped. The writer presents a handful
