HYPR: BREAKING THROUGH THE NOISE
CHALLENGE
Following Russia’s invasion of Ukraine and the threats to security therein, the entire cybersecurity industry was on edge – and with nearly every vertical (e.g., energy, manufacturing, government entities) at risk, so was everyone else. It was a difficult market to secure thought leadership in, as many executives were looking to vocalize similar POVs.
SOLUTION
However, through unique pre-packaged commentary and multiple format options – e.g., quotes, interviews, bylines – shared in real time, Peppercomm was able to have HYPR CEO Bojan Simic included in 18 articles, syndicated across the entire Info Security network (e.g., BankInfoSecurity, InfoRiskToday, DataBreachToday), ultimately reaching approximately 150,000 readers.
RESULTS
In addition, as a result of continued thought leadership outreach, Peppercomm also secured Bojan’s commentary in VentureBeat, Axios, TechRepublic and Reworked on topics ranging from MFA shortcomings, WFH security pitfalls and Data Privacy Day.
