Lego, girls!
Lego’s new “She Built That” campaign flips Run-DMC’s iconic track into an empowering anthem celebrating girls’ creativity, and challenging outdated gender stereotypes around who counts as a “builder.” Featuring the brand’s Global Girls Crew and a cameo from Run-DMC, the music video aims to close the confidence gap that leaves 70% of girls doubting their building skills. The initiative also honors trailblazing women like Lego’s first Master Builder, Dagny Holm, and leans into inclusive storytelling at a time when purpose-driven marketing is under fire. With this bold remix, Lego is building a future where every girl knows she belongs. New hype song alert, for sure!
Spam, spam, thank you, ma’am!
Sometimes, you come across a brand partnership that just hits different. Spam teamed up with Disney’s Lilo & Stitch remake for a campaign that’s as heartwarming, and mischievous, as Stitch himself, complete with tropical-themed cans and a tasty tribute to Hawaii’s favorite canned meat. With ads spotlighting Spam musubi and fried rice, the collab highlights the brand’s deep cultural roots in the islands and cleverly hooked into pop culture during AAPI Heritage Month. It’s a perfect pairing of protein and nostalgia, because ohana means family, and family means you never forget the Spam.
Caffeine kingdom
Celsius is cracking open its biggest ad campaign yet, aiming to energize not just gym rats but everyday overachievers juggling careers, kids, and cardio. The “Live.Fit.Go” push stars real-life heroes like nurses and firefighters, proving you don’t need a six-pack to sip one. With a health-forward image and a $550M PepsiCo boost, Celsius is flexing hard in a market long dominated by Red Bull and Monster.
Pepper Pick
Summer is finally here in the city, and Bryant Park movie nights are back! Grab your popcorn and settle in for nights filled with cinematic moments and scenic views.
