Unhinged beauty

We mean business

Wisdom 💡:  Communicators may bend on tactics, but when it comes to core principles, we dig in like it’s the Alamo. PR Daily asked comms folks on LinkedIn what hills they’ll die on in their profession, and nearly 300 pros showed up with strong opinions. The consensus: agility beats rigid plans, credibility beats clicks, and PR is a business function, not a press release factory. Also, if you misuse “exclusive,” overhype an announcement, or disrespect the Oxford comma, just know someone is absolutely judging you. 

Unhinged beauty 

Wit 😁: E.l.f. Cosmetics and Liquid Death are back at it, proving once again that beauty and beverages can bond over chaos. Their latest limited-edition drop, lip balms inspired by Liquid Death flavors and packaged like tiny cans, leans hard into the weird, with death-metal mascot Glothar leading the charge. The collab extends beyond product, spilling into TikTok Shop and a Liquid Death–themed Roblox obstacle course designed to keep fans clicking, playing, and sharing. After last year’s coffin-packaged Corpse Paint sold out in 45 minutes and pulled in a wave of new customers, both brands are clearly betting that bold, bizarre, and bonkers still sells. Rock on! 

Yahoo, re-yodeled 

Wisdom 💡: Before every brand tried to be funny on the internet, Yahoo’s voice actually stood out, and now it’s leaning back into that legacy. As CMO Josh Line modernizes the 30-year-old brand, he’s treating Yahoo’s wacky, self-aware history not as baggage, but as fuel for what’s next. From reviving the yodel and purple hues to launching absurd-but-purposeful social stunts and partnerships, Yahoo is using nostalgia with intention, not irony. The strategy is simple and wise: don’t chase weird for weird’s sake, use humor to clearly remind a new generation why Yahoo still matters. And that, friends, is right up Peppercomm’s alley. 

Pepper Pick

Peppercomm Comedy Night is back, and yes, the laughs are doing double duty. Join us on 2/5 @ the New York Comedy Club for a night of big punchlines, surprise appearances, and feel-good fun, with proceeds benefiting the Alzheimer’s Association. Come for the comedy, stay for the cause, and grab your tickets ASAP.