Why Brands Are Never Ever Getting Over This Engagement
Taylor Swift and Travis Kelce’s engagement set off a cultural storm that brands couldn’t resist. From glitter-drenched jersey drops to snack brands flexing their fandom, the moment quickly turned into a full-blown pop culture moment. This AdWeek piece breaks down how the smartest brands didn’t just chase the buzz, but built meaningful connections with Swifties tapping into the excitement, urgency, and collector-driven energy that define the Taylor Swift phenomenon. Bottom line: when Taylor enters the chat, the economy listens. Brands that get it? They’re not just reacting, they’re resonating.
Mystery Sells
Blind boxes are having a moment, and brands are betting big on the thrill of the unknown. From Labubu keychains to Le Creuset cookware and Cava’s plush pita-chip giveaways, marketers are tapping into the joy of surprise to spark repeat buys and viral buzz. It’s nostalgia meets novelty, with “kidults” leading the charge – grown-ups with grown-up money chasing childhood feels. Whether it’s LOL Surprise dolls or mystery bundles from luxury liquidation sites, the blind box boom proves a little mystery goes a long way in driving engagement, clearing inventory, and unlocking new audiences.
Sauce, Sweat and Stardom
Ten years in, Hot Ones isn’t just a spicy interview show, it’s a pop culture phenomenon. What started as a scrappy YouTube show with wings and wit now pulls in A-listers and brands alike. From meme-worthy meltdowns, to sauce collabs and sneaker drops, Hot Ones is heating up product launches and pop culture punchlines. The secret? Crank up the Scoville, watch celebrities get real, and audiences stay hooked. Celebrating its tenth anniversary this year, Hot Ones has proved that when you mix authenticity, smart pacing, and a little sweat, you don’t just go viral, you go global.
Pepper Pick
Labor Day forecast: 100% chance of lounging. We’re swapping spreadsheets for sandals and hitting OOO mode. So, where’s everyone headed? Well if you ask us, we are heading down south to Georgia to say goooo dawgs 🏈 at the first UGA game of the season!
