Culture counts Wisdom 💡: The brands breaking through today’s advertising clutter aren’t just borrowing from culture, they’re earning a place within it. Whether it’s Lemonade’s imperfect street-inspired creative, Sprite’s decades-long relationship with hip-hop or Duolingo’s embrace of anime, the common thread is authenticity rooted in brand values, not trend-chasing. For communicators, the real opportunity isn’t […]
CCOs and media relations professionals share insights on shifting media landscape, rise of misinformation and AI impact The Institute for Public Relations (IPR) Behavioral Insights Research Center and communications and
Accolade comes on the heels of new client wins including Outback Steakhouse, Lehigh University and Octaura Peppercomm, a Ruder Finn Company and leading strategic communications and marketing agency, has been
Adds Advisors in Civic Engagement, Conflict Resolution, Multi-Stakeholder Imagination and Higher Education Specialists bring unique combinations of skills and experience to help organizations, colleges and universities prepare for upcoming
Each ton of harvested pineapples generates three tons of leaves that go to waste. In 2020, New York creative agency L&C partnered with food giant Dole to address this problem.
Written by Aedyn Gorenberg, Account Supervisor I’m a creature of habit with what goes on my skin, dating back to when I got my first pimple. Since then, my mom
Authored by Jackie Kolek, Co-President at Peppercomm As the midterm elections approach, organizations are reassessing how they engage on public issues. The shift is notable: five years ago, companies were
By Hannah Robbins Let’s be honest. We are all a little exhausted by the pace of change right now. Every week seems to bring a new disruption, a new platform,
By Paul Merchán Let’s be honest – most of us wanted to be an astronaut at some point. There are few career choices that literally place you where only a
Culture counts Wisdom 💡: The brands breaking through today’s advertising clutter aren’t just borrowing from culture, they’re earning a place within it. Whether it’s Lemonade’s imperfect street-inspired creative, Sprite’s decades-long
Sole revival Wisdom 💡: Ugg has always understood that the first day of school is a runway, it just comes with a creative portfolio now. By weaving together fashion, music,
Perfect pair Wisdom 💡: Hailey Bieber is proving her style credentials go beyond street style, teaming up with Gap on a denim collection inspired by the effortless cool of the
Everyone loves a good hot dog, or 66 Wit 🌭: If you missed this year’s annual Nathan’s Famous hot dog eating contest on July 4th, then your America 250 Years
