Hold the phone Wisdom đź’ˇ:Â Comms has come a long way from faxed pitches and newsroom phone calls to LinkedIn thought leadership, AI and the apparently scandalous use of an em dash. But beneath all the new tools and channels is a bigger shift: communicators no longer just control the message, they help organizations earn […]
CCOs and media relations professionals share insights on shifting media landscape, rise of misinformation and AI impact The Institute for Public Relations (IPR) Behavioral Insights Research Center and communications and
Accolade comes on the heels of new client wins including Outback Steakhouse, Lehigh University and Octaura Peppercomm, a Ruder Finn Company and leading strategic communications and marketing agency, has been
Adds Advisors in Civic Engagement, Conflict Resolution, Multi-Stakeholder Imagination and Higher Education Specialists bring unique combinations of skills and experience to help organizations, colleges and universities prepare for upcoming
Each ton of harvested pineapples generates three tons of leaves that go to waste. In 2020, New York creative agency L&C partnered with food giant Dole to address this problem.
Written by: Paolo Ramos, Vice President Over the last few weeks, I have done some unexpected reflecting on Dolly Parton’s death. I’ve never been one to engage with celebrity culture
By Ro Thompson, Account Supervisor at Peppercomm The fastest way to lose a reporter is to make your goal their goal. Client wants coverage. Announcement needs attention. Your spokespeople are
Written by: Gia Marrollo, Account Executive I have always considered myself an introvert. I am naturally shy, and for a very long time, I was afraid to come out of
Written by: Robert Duda, Senior Vice President The trucking industry isn’t just changing. It’s creating its next generation of leaders. Every industry experiences moments that redefine its future. Airlines, railroads,
Hold the phone Wisdom đź’ˇ: Comms has come a long way from faxed pitches and newsroom phone calls to LinkedIn thought leadership, AI and the apparently scandalous use of an
Workin’ 9 to kind Wisdom 💡: In his latest thought leadership piece, Peppercomm VP Paolo Ramos reflects on Dolly Parton’s legacy and the surprising power of a personal brand that
Pitch, please Wisdom 💡: Reporters aren’t tired of PR pitches, they’re tired of pitches that give them no reason to care. With journalists drowning in irrelevant, overly promotional outreach, Peppercomm’s
Comfort zone optional Wisdom 💡: In a recent post, Peppercomm’s Gia Marrollo makes the case that great communicators aren’t always the loudest people in the room; sometimes they’re the ones
