By Marissa Dunn “Wait, why are we trending?” It’s every CMO’s worst nightmare – their phone lighting up because their brand is going viral for all the wrong reasons. Artificial intelligence and large language models (LLMs) are now shaping how people search for information. Cracker Barrel recently had a viral moment, facing backlash for overhauling […]
CCOs and media relations professionals share insights on shifting media landscape rise of misinformation and AI impact The Institute for Public Relations IPR Behavioral Insights Research Center and communications and
Accolade comes on the heels of new client wins including Outback Steakhouse Lehigh University and Octaura Peppercomm a Ruder Finn Company and leading strategic communications and marketing agency has been
Adds Advisors in Civic Engagement Conflict Resolution Multi Stakeholder Imagination and Higher Education nbsp Specialists bring unique combinations of skills and experience to help organizations colleges and universities prepare for
Each ton of harvested pineapples generates three tons of leaves that go to waste In 2020 New York creative agency L amp C partnered with food giant Dole to address
By Marissa Dunn Wait why are we trending It s every CMO s worst nightmare their phone lighting up because their brand is going viral for all the wrong reasons
World Smile Day is the perfect excuse to hit pause on emails Zoom fatigue and that spreadsheet that somehow has 17 tabs and lean into a little laughter At Peppercomm
For decades the press release has been the gold standard for public relations It framed the way brands told their stories communicated with journalists built credibility and generated coverage But
In an era marked by rapid policy shifts social activism and political polarization higher education leaders are facing unprecedented challenges From Supreme Court rulings to student protests universities must engage
Leading with ❤️ In this week s Marketing Vanguard Marisa Thalberg takes us on a career rollercoaster from beauty counters to burrito bowls and building materials sharing hard won lessons
Tip offs + topicals CeraVe just scored big as the NBA s first official skin care partner bringing dermatologist developed care both courtside and online From in arena activations to
Serious about smiles World Smile Day reminds us that sometimes the best strategy isn t in a spreadsheet it s in a good laugh From misheard song lyrics to comedians
Stop look snack Oreo is giving Kroger shoppers a reason to look down before they look around transforming ordinary crosswalks into cookie themed catwalks With stripes reimagined as stacks of
