Reddit, reconsidered Wisdom 💡: Reddit may have spent years scaring PR pros away, but AI just turned the internet’s favorite chaos forum into a serious reputation channel. As ChatGPT and Google increasingly pull answers from Reddit threads, companies that ignore the platform risk disappearing from the conversations shaping consumer decisions. The catch is that Reddit […]
CCOs and media relations professionals share insights on shifting media landscape, rise of misinformation and AI impact The Institute for Public Relations (IPR) Behavioral Insights Research Center and communications and
Accolade comes on the heels of new client wins including Outback Steakhouse, Lehigh University and Octaura Peppercomm, a Ruder Finn Company and leading strategic communications and marketing agency, has been
Adds Advisors in Civic Engagement, Conflict Resolution, Multi-Stakeholder Imagination and Higher Education Specialists bring unique combinations of skills and experience to help organizations, colleges and universities prepare for upcoming
Each ton of harvested pineapples generates three tons of leaves that go to waste. In 2020, New York creative agency L&C partnered with food giant Dole to address this problem.
By Hannah Robbins Let’s be honest. We are all a little exhausted by the pace of change right now. Every week seems to bring a new disruption, a new platform,
By Paul Merchán Let’s be honest – most of us wanted to be an astronaut at some point. There are few career choices that literally place you where only a
By Rob Dencker In 2022, during my semester abroad in Europe, my friends and I spent a weekend in Interlaken, Switzerland. From snowboarding down snow-capped mountains, indulging in rich, authentic
By Hannah Robbins Let’s be honest, most brands say they want to sound human, but very few actually do. We still see plenty of buzzwords, jargon, polished purpose statements and
Reddit, reconsidered Wisdom 💡: Reddit may have spent years scaring PR pros away, but AI just turned the internet’s favorite chaos forum into a serious reputation channel. As ChatGPT and
AI can’t empathize Wisdom 💡: In a new thought leadership piece, Peppercomm VP Hannah Robbins argues that in a world overflowing with “AI-powered” everything, the real communication differentiator is still
Been there, done that Wisdom 💡: On the latest episode of Laughing Matters, legendary ABC News correspondent Jim Hickey proves that being “on the scene” can sometimes mean standing in
Ready for takeoff Wisdom 💡: In a thought leadership piece from Peppercomm’s Paul Merchán, NASA’s Artemis mission proves that even in an AI-obsessed world, nothing builds trust like a good
