Power move: a punchline
When Zelle’s Denise Leonhard interviewed Preston McCaskill for an operations role, she was impressed by his prep and instincts, but it was trading jokes that convinced her he’d fit the team. The article explores why humor, though risky in today’s diverse and hyper-online world, can actually drive creativity, connection, and productivity when used well. At Peppercomm, we’ve trained some of the most serious businesses and leaders imaginable, and we’ve seen how the right laugh can be a CEO’s or CCO’s superpower. From self-deprecating quips to tension-busting duck calls, humor done right builds culture and trust far faster than any corporate memo.
Grocers gone viral
Most grocers use social media like a digital flyer, but Aldi ditched the sales pitch for memes, trends, and a cheeky voice that feels more TikTok than trade ad. The result: double-digit engagement growth and viral posts, like a St. Patrick’s Day burger meme that outperformed Whole Foods, Kroger, and Albertsons combined, all without influencer help. With just a three-person social team, Aldi is proving that fun, timely content beats logo-heavy posts and endless price plugs. As Marketing Director Katherine Sodeika puts it, Aldi’s “brand moment” is here and they’re stepping on the gas.
Taco ‘bout a throwback
Taco Bell is dialing the flavor clock back to the early 2000s with its Decades Y2K Menu this month, serving up nostalgic tacos, burritos, and a deep-fried caramel apple empanada. Fans can celebrate 20 years of the Crunchwrap Supreme with a $9 Discovery Luxe Cravings Box or throw a taco party with a 12-taco Variety Pack. The Y2K vibes tap into the ongoing nostalgia trend, combining beloved early-2000s flavors with retro Ed Hardy merch, digital watches, and vintage tees for reward members. And for the ultimate throwback, Taco Bell is introducing the Crunchkin, a Tamagotchi-inspired digital pet that evolves with menu purchases and unlocks exclusive in-app rewards. Do you feel old yet?
Pepper Pick
Get ready to wine and dine your taste buds…this butternut squash mac and cheese recipe isn’t just creamy and cheesy, it’s comfort food in fall’s favorite sweater.
