Lost in translation

Double duty

Wisdom 💡:  Who knew two tiny humans could deliver a masterclass in leadership before learning to walk? After welcoming premature twins and a slew of unexpected moments, Peppercomm SVP Danielle Montana discovered that the best leaders embrace the unexpected, practice patience, stay flexible and recognize that small, consistent actions often make the biggest difference. Her biggest revelation? The tighter you grip the reins, the more life reminds you that control is an illusion. Turns out, whether you’re managing a team or two very opinionated babies, success isn’t about having all the answers, it’s about knowing how to roll with the punches (and the occasional diaper blowout). 

All Seth for the holidays

Wit 😁:  Sephora is putting the “Seth” in Sethphora this holiday season, tapping Seth Rogen to help clueless gift-givers brush up on beauty. From mistaking pimple patches for face stickers to fumbling through setting sprays, Rogen proves that shopping for beauty gifts isn’t always pretty. With expert advisors saving the day, Sephora is making holiday gifting less of a makeup meltdown. It’s a clever way to gloss over beauty confusion and remind shoppers that a little guidance can be the gift that keeps on giving.

Lost in translation

Wisdom 💡: Change may be inevitable, but employee buy-in isn’t something you can mandate with a memo. Sheryl Lewis, President of ROI Communication, points to Duolingo’s AI-first announcement as proof that even a smart strategy can get lost in translation when employees fear what they stand to lose. Her advice? Bring communicators to the table early, ditch the corporate spin and make room for honest conversations, even when the answers aren’t pretty. When it comes to navigating change, trust isn’t built by having all the answers, it’s built by keeping people in the loop even when you don’t.

Pepper Pick

Halloween may be tomorrow, but today we’re celebrating the people who make the magic (and manage the occasional PR nightmare). 🎃 Happy National Publicist Day to the pitch-perfect pros, deadline jugglers and crisis whisperers who keep the stories flowing and the headlines glowing. Because let’s face it, making everyone else look good is our favorite trick.