Ahhh, That’s Refreshing Smartwater has hit refresh with Jennifer Aniston for its latest campaign as part of its parent company, Coca-Cola’s, renewed focus on authentic storytelling. The campaign leans into the nostalgia factor of one of our favorite television shows of all time, Friends. The brand and Jennifer prove that unlike her and Ross, they […]
CCOs and media relations professionals share insights on shifting media landscape rise of misinformation and AI impact The Institute for Public Relations IPR Behavioral Insights Research Center and communications and
Accolade comes on the heels of new client wins including Outback Steakhouse Lehigh University and Octaura Peppercomm a Ruder Finn Company and leading strategic communications and marketing agency has been
Adds Advisors in Civic Engagement Conflict Resolution Multi Stakeholder Imagination and Higher Education nbsp Specialists bring unique combinations of skills and experience to help organizations colleges and universities prepare for
Each ton of harvested pineapples generates three tons of leaves that go to waste In 2020 New York creative agency L amp C partnered with food giant Dole to address
As the media landscape continues to evolve at breakneck speed the once clear boundary between journalist and influencer is becoming increasingly difficult to define During the most recent edition of
Top college communicators share how they are dealing with massive policy shifts while building belief in the value of higher education Anxiety Worry Stress Whiplash These are just some of
Why it s More Important Than Ever for Colleges to Prove Their Timeless Value With a plethora of global socioeconomic issues wars conflicts and overall uncertainty there may have never
CCOs and media relations professionals share insights on shifting media landscape rise of misinformation and AI impact The Institute for Public Relations IPR Behavioral Insights Research Center and communications and
Ahhh That s Refreshing Smartwater has hit refresh with Jennifer Aniston for its latest campaign as part of its parent company Coca Cola s renewed focus on authentic storytelling The
Battle of the bottles Pepsi s latest campaign is throwing playful shade at Coke by remixing Share a Coke into a food fueled summer flex because why share a soda
Lego girls Lego s new She Built That campaign flips Run DMC s iconic track into an empowering anthem celebrating girls creativity and challenging outdated gender stereotypes around who counts
Too hot to handle As temps rise Sprite is turning sweat into strategy with a campaign that makes scorching summer moments look like the most chef s kiss refreshment setups
