Trashy yet classy
Wit 😁: Glad is bringing back its classic “Don’t Get Mad. Get Glad.” campaignwith a trash-loving twist starring Oscar the Grouch. The two-minute spot remixes his iconic “I Love Trash” into “We Love Trash,” turning garbage into a dance party while showcasing Glad’s odor-fighting bags. To keep the fun going, Glad is giving away Grouch-inspired totes on TikTok and Instagram and rolling out Oscar-branded boxes at Walmart. With nostalgia and social buzz in play, Glad proves that even trash can sparkle when Oscar’s involved. Who knew garbage (our exes not included, ofc) could spread so many good vibes?
Comms confidence
Wisdom 💡: According to a recent article by our gal Allison Carter at PR Daily, communicators agree that business know-how is essential, but most admit they’re not confident in those skills. Research shows 94% say understanding business principles matters, yet gaps remain, especially in areas like financial literacy and KPIs. With formal training scarce, many are left to learn on the job, creating a disconnect between what they know they need and what they can deliver. To truly earn influence, communicators must move from “I should know this” to “I’m applying this today” through focused, systematic upskilling. A flip through our recent thought leadership piecesmight prove to be helpful at this moment, besties.
Bear with me
Wit 😁: We’d be remiss and totally not cool if we didn’t comment on how Starbucks turned a glass bear into the season’s hottest collectible. The $29.95 Bearista cup sold out instantly, sparking resale prices as high as $49,000 (!!!!)and a flood of dupes online. Now, Starbucks is teasing its return through the “Starbucks for Life Merrython,” with 17,000 cups up for grabs as prizes. Moral of the story? Merch might just be the viral hidden gem your brand is looking for.
Pepper Pick
As we head towards the blissful blur of time between Christmas and New Years, we might as well enjoy some well-deserved rotting. Thanks to Variety for compiling the best TV shows of 2025.
