Ideas

A look at how we think

Denim → damage control Sydney Sweeney’s new American Eagle ad is making waves, but not for the reasons AE probably hoped. With wordplay like “my jeans are blue” paired with sultry stares and blue eyes, critics called out the campaign for glorifying a narrow beauty ideal that tiptoes uncomfortably close to eugenics. Internet backlash was […]

CCOs and media relations professionals share insights on shifting media landscape rise of misinformation and AI impact The Institute for Public Relations IPR Behavioral Insights Research Center and communications and

Accolade comes on the heels of new client wins including Outback Steakhouse Lehigh University and Octaura Peppercomm a Ruder Finn Company and leading strategic communications and marketing agency has been

Adds Advisors in Civic Engagement Conflict Resolution Multi Stakeholder Imagination and Higher Education nbsp Specialists bring unique combinations of skills and experience to help organizations colleges and universities prepare for

Each ton of harvested pineapples generates three tons of leaves that go to waste In 2020 New York creative agency L amp C partnered with food giant Dole to address

Thoughtful Leadership

In an era marked by rapid policy shifts social activism and political polarization higher education leaders are facing unprecedented challenges From Supreme Court rulings to student protests universities must engage

As the media landscape continues to evolve at breakneck speed the once clear boundary between journalist and influencer is becoming increasingly difficult to define During the most recent edition of

Top college communicators share how they are dealing with massive policy shifts while building belief in the value of higher education Anxiety Worry Stress Whiplash These are just some of

Why it s More Important Than Ever for Colleges to Prove Their Timeless Value With a plethora of global socioeconomic issues wars conflicts and overall uncertainty there may have never

Wit + Wisdom

Denim → damage control Sydney Sweeney s new American Eagle ad is making waves but not for the reasons AE probably hoped With wordplay like my jeans are blue paired

You ve got baggage What if your backpack had a mouth and zero chill JanSport s Always With You campaign returns with musical emotionally unfiltered bags that sing their way

Fizz + fame Olipop is popping off with a nostalgic new campaign Soda Stories featuring celebs like Kristin Chenoweth and Joshua Jackson sharing how they fell back in love with

Turning up the heat Forget cooling off Sprite is cranking up the heat with its fiery new Hurts Real Good campaign celebrating the thrill of all things spicy Gen Z