Metrics ≠ meaning Wisdom 💡: Now more than ever, internal communicators are feeling the heat to prove their work actually drives results, not just opens and clicks. The problem is many teams blur measurement, metrics and analytics, keeping them stuck in reporting mode instead of uncovering real insights. Whether internal or external comms, accurate reporting […]
CCOs and media relations professionals share insights on shifting media landscape, rise of misinformation and AI impact The Institute for Public Relations (IPR) Behavioral Insights Research Center and communications and
Accolade comes on the heels of new client wins including Outback Steakhouse, Lehigh University and Octaura Peppercomm, a Ruder Finn Company and leading strategic communications and marketing agency, has been
Adds Advisors in Civic Engagement, Conflict Resolution, Multi-Stakeholder Imagination and Higher Education Specialists bring unique combinations of skills and experience to help organizations, colleges and universities prepare for upcoming
Each ton of harvested pineapples generates three tons of leaves that go to waste. In 2020, New York creative agency L&C partnered with food giant Dole to address this problem.
By Hannah Robbins Let’s be honest, most brands say they want to sound human, but very few actually do. We still see plenty of buzzwords, jargon, polished purpose statements and
By Marissa Dunn “Wait, why are we trending?” It’s every CMO’s worst nightmare – their phone lighting up because their brand is going viral for all the wrong reasons. Artificial
World Smile Day is the perfect excuse to hit pause on emails, Zoom fatigue, and that spreadsheet that somehow has 17 tabs…and lean into a little laughter. At Peppercomm, we
For decades, the press release has been the gold standard for public relations. It framed the way brands told their stories, communicated with journalists, built credibility and generated coverage. But
Metrics ≠ meaning Wisdom 💡: Now more than ever, internal communicators are feeling the heat to prove their work actually drives results, not just opens and clicks. The problem is
Neo nonsense Wisdom💡: Apple is getting a little weird on TikTok. To promote its new $599 MacBook Neo, the tech giant wiped its TikTok account and replaced it with a
Supersized slip Wit 😁: McDonald’s CEO Chris Kempczinski likely didn’t expect his toughest Q1 battle to be against his own burger. But after posting a video where he struggled to
Coach comeback Wisdom 💡: Coach’s spring 2026 campaign, “Explore Your Story,” turns its Tabby bag into a literal page-turner with miniature, readable book charms co-created alongside Gen Z fans worldwide.
