Brand together Wisdom 💡: The University of Georgia’s Franklin College found that the secret to a cohesive rebrand was hiding in plain sight: the humble “and” connecting arts and sciences. Rather than flattening hundreds of programs into one identity, the college built its brand around what connects them, then invited students, faculty, staff and alumni […]
CCOs and media relations professionals share insights on shifting media landscape, rise of misinformation and AI impact The Institute for Public Relations (IPR) Behavioral Insights Research Center and communications and
Accolade comes on the heels of new client wins including Outback Steakhouse, Lehigh University and Octaura Peppercomm, a Ruder Finn Company and leading strategic communications and marketing agency, has been
Adds Advisors in Civic Engagement, Conflict Resolution, Multi-Stakeholder Imagination and Higher Education Specialists bring unique combinations of skills and experience to help organizations, colleges and universities prepare for upcoming
Each ton of harvested pineapples generates three tons of leaves that go to waste. In 2020, New York creative agency L&C partnered with food giant Dole to address this problem.
Written by Maxwell White, AAE at Peppercomm Back in March, I had the opportunity to speak with a class of communications students visiting the Ruder Finn office. I remember thinking
Written by Aedyn Gorenberg, Account Supervisor I’m a creature of habit with what goes on my skin, dating back to when I got my first pimple. Since then, my mom
Authored by Jackie Kolek, Co-President at Peppercomm As the midterm elections approach, organizations are reassessing how they engage on public issues. The shift is notable: five years ago, companies were
By Hannah Robbins Let’s be honest. We are all a little exhausted by the pace of change right now. Every week seems to bring a new disruption, a new platform,
Brand together Wisdom 💡: The University of Georgia’s Franklin College found that the secret to a cohesive rebrand was hiding in plain sight: the humble “and” connecting arts and sciences.
New job, who dis? Wisdom 💡: Starting a new job can come with a sneaking suspicion that everyone else got an instruction manual you somehow missed. But as Peppercomm AAE
Culture counts Wisdom 💡: The brands breaking through today’s advertising clutter aren’t just borrowing from culture, they’re earning a place within it. Whether it’s Lemonade’s imperfect street-inspired creative, Sprite’s decades-long
Sole revival Wisdom 💡: Ugg has always understood that the first day of school is a runway, it just comes with a creative portfolio now. By weaving together fashion, music,
