Turning up the heat
Forget cooling off. Sprite is cranking up the heat with its fiery new “Hurts Real Good” campaign, celebrating the thrill of all things spicy. Gen Z is already living for the burn, with many digging into spicy snacks at least once a week, and Sprite is making sure they have the perfect fizzy sidekick. The brand is teaming up with Gen Alpha’s go-to heat-makers, Takis and Buldak, for a flavor-packed takeover. And late-night snackers, Sprite sees you. Expect exclusive pop-up experiences from 1 to 3 a.m., because some cravings just can’t wait until morning.
One shoe at a time
Salomon isn’t just hitting the slopes anymore, they’re stepping firmly into the fashion spotlight. Long known for dominating the winter sports scene, the brand is now lacing up for the global style circuit, making appearances at cultural hot spots like Paris Fashion Week and Art Basel. With sneakers now driving 80 percent of sales, Salomon has officially earned its spot in the sneakerhead hall of fame. Honestly, those Brooklyn trendsetters who’ve been rocking Salomons for months? They knew this moment was coming all along.
Kicking off creativity
The Premier League just scored big, but this time, it’s off the pitch. Adobe is now the league’s official creativity partner in a major multi-year deal designed to supercharge fan engagement around the world. Soon, fans everywhere can tap into their inner designer with a brand-new app powered by Adobe Express and Firefly AI. Whether it’s crafting custom team badges, designing kits, or creating viral-worthy video clips and social posts, supporters will have the tools to show off their passion like never before. With fans in 900 million households across 189 countries, the league is making sure everyone gets a chance to feel like part of the squad (no cleats required).
Higher Ed and Comms Leaders: Free Webinar 7/16
Visa policy shifts, funding uncertainty, and recent changes to tax laws are creating new challenges for campus leaders. Join us for a timely conversation on how to communicate with clarity and confidence in unpredictable times. Register here: https://lnkd.in/exHbYvS6
Pepper Pick
Happy 7/11 a.k.a. FREE SLURPEE DAY! Be sure to visit your local 7-Eleven for the iconic (+ no cost) frozen drink today. Brain freeze, here we come!
