Deep expertise in
At Peppercomm, we deliver measurable results for organizations by helping them break through and build meaningful connections using a strategic blend of wit, wisdom, and data-driven analytics.
Peppercomm is an integrated communications agency built for a world where attention is earned, not given. We blend sharp strategic thinking, creative storytelling, and data-driven insights to help brands lead conversations and drive real business impact.
Face value Wisdom 💡: Neutrogena is learning that in a reputational crisis, saying something isn’t the same as saying enough. After Hayden Panettiere said Neutrogena dropped her after she spoke publicly about postpartum depression, the brand faced backlash over its handling of the relationship. Neutrogena later acknowledged that Panettiere had felt unsupported, but its response […]
Lede the way Wisdom 💡: A former TV news producer’s secret weapon for media strategy? Knowing when to cut to the chase. After nearly two decades of making split-second calls
Brand together Wisdom 💡: The University of Georgia’s Franklin College found that the secret to a cohesive rebrand was hiding in plain sight: the humble “and” connecting arts and sciences.
We break through with our data-driven approach to campaigns with stakeholders at the core.
Our fearless, proactive and senior-led team is collaborative, scrappy and focused on results. And because we don’t work in silos, we combine passion, experience and skillsets to bring together the best team for the assignment.
Peppercomm partnered with Lehigh’s communications and public affairs team to build a more comprehensive issues management framework. Through interviews with stakeholders across the university, we identified a broader range of reputational risks beyond campus protests, including international student application fraud, student conduct, controversial campus speakers, and reports of racism, antisemitism, and hate speech. Those challenges became even more complex following the 2024 presidential election.
Working alongside university leadership, Peppercomm developed a crisis response rubric that enabled decision-makers to rapidly assess reputational threats, engage the appropriate internal stakeholders, and respond with greater speed and confidence. We also implemented a daily issues monitoring program that tracked developments across higher education nationwide and evaluated their potential impact on Lehigh, providing leadership with timely insights and actionable guidance.
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