Philly, Philly

Coach comeback

Wisdom 💡:  Coach’s spring 2026 campaign, “Explore Your Story,” turns its Tabby bag into a literal page-turner with miniature, readable book charms co-created alongside Gen Z fans worldwide. Inspired by a generation craving deeper storytelling in a swipe-heavy world, the brand partnered with cultural voices across film, music, sports and publishing to make books and bags a shared conversation. The rollout spans everything from fashion week teases to campus tours and in-store “Book Nooks,” proving this isn’t just a campaign, it’s community-building in action. The smart twist is that by listening first and co-creating second, Coach positions itself not just as a brand Gen Z buys, but one they help write.

Philly, Philly

Wit 😁: Philadelphia Cream Cheese is saddling up for its biggest reinvention yet with “Really Philly Good,” which introduced Phillyboy, a literal cowboy-on-a-cow who exists to rescue dinner from blandness. The tongue-in-cheek mascot anchors the brand’s largest marketing push ever, complete with TV, social, streaming and even an AI meal planner, because apparently cream cheese now rides with tech support. As shoppers eye private labels and pinch pennies, Kraft Heinz is wagering $600 million that heritage plus humor beats generic every time. In a fridge full of lookalikes, Philly’s betting that a beefcake cowboy can remind America who the real spread sheriff is.

Crisis, predicted 

Wisdom 💡: If your risk radar only lights up once X (Twitter?) does, you’re already late. In a world where headlines are the final act, the real PR edge comes from spotting the quiet signals buried in legal filings, ESG data and corporate moves before they explode. LexisNexis’ “From Signals to Strategy” whitepaper, shared in this PR Daily article, makes the case for trading reactive media monitoring for proactive intelligence powered by smarter data and GenAI assist. Because the best communicators don’t just manage crises, they see ‘em coming.

Pepper Pick

On this episode of Peppercomm’s Laughing Matters podcast, Carmella Glover joins the conversation to unpack leadership, innovation and inclusion with refreshing clarity, sharp insight and just enough humor to prove that courage and precision can, and should, coexist.