Big Game winners + losers: Some ads killed it, others bombed on the world’s biggest stage
Super Bowl winners and losers: Some ads killed it with humor, while others bombed on the world’s biggest stage There was a big game played
Why Do So Many Companies Suck At Employee Experience?
The era of the employee-favored job market – brought on at the height of Covid-19 and the great resignation – is coming to an end. Faced with
No starry night with a “Van Gogh CEO”
“Beware the ‘Van Gogh CEO,’ the brilliant leader who becomes unhinged,” says public relations legend Chris Komisarjevsky. The former worldwide
Campaign US Podcast: The Power of Humor in Business
A recent Microsoft Workplace Trends Report found that people who have closer workplace interactions report higher productivity, better wellbeing
Back to Basics: Comedy in Advertising
Is it me, or are commercials getting funnier? After a thoroughly lackluster 2021 Super Bowl (from an advertising standpoint – dominated by
Does Your Brand Have Any Skeletons in the Closet?
Halloween is a time for tricks and treats, but when it comes to your corporate reputation, you never want to be spooked. The fact that only 23%
Introducing the Corporate Character Barometer
Less than one-quarter of communications pros have a playbook for knowing when and how to take a stand; Peppercomm launches new issues and crisis
A chat on stakeholder capitalism with NY Times reporter and bestselling author David Gelles: Lessons for CMOs and CCOs
In too many organizations, people are not an asset to be developed to gain value over time. They are a cost to be minimized. That is the tragic
FastCo: The business case for getting your team to laugh together
CEO Steve Cody observes that humor and levity in daily work interactions, even virtually, can actually change how our brains work. The approach
How Humor Can Create a Positive Culture in Client Service
This not only creates closer client relationships, but also fosters a sense of teamwork and collaboration both with peers. An added benefit?
